Digital Marketing
Supporting digital marketing efforts through audience research, keyword research, campaign planning, and performance analysis.
Accounting + Marketing + Insights
Understanding what
makes marketing
work.
I'm William Guenther, a business graduate with a B.S. in Marketing and a background in digital marketing, research, and analytics. My interests center on understanding how businesses operate, analyzing performance, and using information to support better decisions.
Through internships and academic projects, I've developed experience with data analysis, reporting, and business research. I've also completed the Intuit Academy Bookkeeping Professional Certificate, building foundational knowledge of financial statements, journal entries, account reconciliation, and the accounting cycle. I'm interested in opportunities across accounting, business analytics, and marketing where I can continue developing my skills and contribute to an organization.
How I work
Turning marketing questions
into clearer decisions.
I combine research, analysis, and hands-on digital marketing work to understand performance, identify opportunities, and support better decisions.
Marketing Analysis
Reviewing marketing and customer data to understand performance, identify patterns, and uncover opportunities for improvement.
Measurement & Tracking
Setting up and validating website measurement to understand user behavior and track meaningful customer actions.
Research & Strategy
Using market, audience, and competitor research to develop recommendations and communicate clear findings.